The Charmant Hotel: A MICHELIN Key Hotel in La Crosse, Wisconsin

For the third year in a row, this downtown La Crosse staple has earned One MICHELIN Key, officially placing it among the most outstanding hotels throughout the country. The honor, awarded by the globally renowned MICHELIN Guide, celebrates hotels that go beyond a bed and a lobby, offering a guest experience that is exceptional.  

MICHELIN Keys are reserved for properties that create a truly memorable stay. Think: thoughtful design, distinct character attentive service. 

The Charmant Hotel embodies all of that. 

Outside of the Charmant Hotel

“Receiving a MICHELIN Key is an incredible honor and reflection of the experience our team works to create every day,” said Michael Newman, general manager of the Charmant Hotel. “We are committed every day to be exceptional. To have that commitment recognized by the MICHELIN Guide for the third year is something the team and the community are incredibly proud of.” 

And it’s not just The Charmant getting the love. Geronimo Hospitality Group properties Bottleworks Hotel and Ironworks Hotel in Indianapolis, Indiana and Hotel Goodwin in Beloit, Wisconsin also earned One MICHELIN Key recognition this year.  

For the full list of MICHELIN Key hotels, visit MICHELIN Guide. To read more about Geronimo Hospitality Group’s MICHELIN Key properties, click here. 


About The Charmant Hotel
Located in downtown La Crosse, Wisconsin, The Charmant Hotel blends French-inspired hospitality with the rich history of a beautifully restored 19th-century candy factory. The boutique hotel offers luxury accommodations, exceptional dining, rooftop views, and an authentic connection to the Driftless Region.