The Charmant is a 67-room luxury boutique hotel in downtown La Crosse, Wisconsin. The building is a renovated candy factory, constructed in 1898 and in operation for 35 years. The hotel pays homage to this rich history by celebrating the golden era of candy manufacturing. This theme can be seen not only in The Charmant Hotel’s offerings and interior design but in its name—Charmant was a premium line of chocolates produced by the resident candy company. Charmant is also the French word for “charming,” reflecting the hotel’s friendliness, whimsy, and allure.
Architectural details of the original structure, now a historic landmark, have been preserved and reimagined, including maple wood flooring, wood beams, and exposed brick. Some say these materials still emanate the sweet smell of candy.
The Charmant Hotel’s connection to local history goes even deeper. The hotel is located on the site of the very first building in La Crosse, a log cabin constructed by fur trader Nathan Myrick in 1842. A plaque memorializing this distinction can be seen on the property.
Today, The Charmant Hotel is the heart of hospitality in La Crosse, embracing locals and visitors alike. Its premium amenities, including refined guest rooms, abundant dining options, and attractive spaces for business and social gatherings, are unlike those offered by any other hotel in La Crosse. The Charmant Hotel is convenient to the area’s seasonal festivals and activities, including hiking, biking, boating, wine tasting, and golf. It is also within walking distance of the Mississippi River, convention center, performing arts venues, specialty shops, galleries, restaurants, bars, and breweries.
La Crosse is on the western border of Wisconsin, along the eastern edge of the Mississippi River. The city is 140 miles northwest of Madison, 140 miles southeast of St. Paul, and 120 miles north of Dubuque. The hotel is a 15-minute drive from La Crosse Regional Airport.